Although major networks are losing viewers, NBC Universal Television Group CEO Jeff Zucker told Credit Suisse that his company will end 2006 with as much as $400 million in revenue from its digital operations.
"We expect that to be $1 billion by 2009," Zucker says.
NBC's learning a lot from public response to its new prime-time hit, Heroes.
The week after it's on NBC, he says, "It repeats twice (on the Sci-Fi Channel). The next morning after it airs on NBC, it's available on NBC.com — the streaming of Heroes has been exceptional. It plays there free, with advertising. Then, of course, it's available for … sell-through on iTunes, where it's also been among the top three performers."