So this takes us to the real question: Should you buy a TV from a no-name company if it means you can save 50 percent on the price? That's a question only you, and your eyes and ears, can answer. But here's my advice: Don't do it, at least not sight unseen. If you can compare, side by side, a no-name LCD with a quality one (like a Sharp or Samsung), and the difference isn't too glaring, then you might consider buying the cheap one. Make sure you listen to the audio, check out the connections, and get a sense of the sturdiness of the unit with your own hand. I'd never buy a no-name set online unless I'd already become familiar with it in person.