Posted on Saturday, January 06 2007 @ 8:17 CET by Thomas De Maesschalck
Market Research
from Solutions Research Group indicated 16 percent of Americans over the age of 12, responded to a survey saying they thought an iPod phone would be a "great idea" for them personally.
The study, which polled over 2,600 people between June and October 2006, also found that just over 20 percent of Americans currently own an Apple product. However, it implies that Apple's footprint could grow to over 30 percent of Americans within 18 months of an iPod phone release.
Based on the study's findings, 53 percent of likely iPhone buyers would be female and 47 percent male. The average buyer would be 35 years of age and pull an income 10 percent higher than the national average.
In a summary of the results, Solutions said the Sprint/Nextel and T-mobile customers responded most enthusiastically to the idea of an iPod phone. Meanwhile, African-Americans and Hispanics were the two ethnicities that expressed "above average interest" in the device.
