BBC has plans to create a new online world for children:
A virtual world which children can inhabit and interact with is being planned by the BBC.
CBBC, the channel for 7-12 year olds, said it would allow digitally literate children the access to characters and resources they had come to expect.
Users would be able to build an online presence, known as an avatar, then create and share content.
Bosses said CBBC World would not have the financial aspects of other online worlds such as Second Life.
A spokesman said: "This kind of cross-platform broadcasting is becoming the norm for people who have been born into the digital world.