ZD Net blogs YouTube will soon introduce a revenue-sharing model for its users. This plan was announced by YouTube's CEO Chad Hurley at the World Economic Forum.
So why didn't YouTube pay its users from the start? Hurley (in what Scott Karp suggests could be "the best spin of 2007") says:
We didn’t want to build a system that was motivated by monetary reward. We wanted to really build a true community around video. When you start out with giving money to people from day one, the people you do attract will just switch to the next provider who’s paying more. We’re at a scale now that we feel we can do that and still have a true community around video.