The company's new AMD 690 chipset platform, with integrated graphics based on technology from the former ATI, which is set for release before the end of February is expected to not only to strengthen the company's chipset range, but to also win market support, the sources noted. Motherboard maker, ECS is confirmed as having at least one product based on the new chipset.The company will also try to expand its presence in other markets like consumer electronics, TVs, consoles and cell phones.
In the graphics card market, AMD is hoping to catch the so called Windows Vista effect by focusing its products on DirectX 10 in the second half of 2007, once software designed to run utilize the technology has begun to enter the market, the sources revealed.
AMD is also working hard on its CPU+GPU technology which should become available in 2009.