According to DigiTimes, Intel is promoting its 800MHz FSB CPUs with a strategy that distributors don't like ; Intel is cutting back the deliveries while these are the most popular.
Distributors are not happy about Intel’s strategy, as Intel is only on average fulfilling 30-40% of orders placed by distributors for 533MHz FSB-supporting CPUs, according to sources. Intel’s move is limiting potential sales for the distributors at a time when demand for the 533MHz FSB standard and supporting components are at an all-time high due it its lower costs, sources added.
According to estimates by first-tier motherboard makers, 30% of all Intel motherboards sold come from Intel’s 800MHz FSB-supporting 865 and 875 family while 70% come from the company’s 533MHz FSB-supporting 845 family.
Intel’s business strategy is not surprising to distributors, however, as the company will begin delivery of two more 800MHz FSB chipsets, the 848P and 865GV, on August 11, taking aim at the market just below the current 865 market.
Intel 800MHz FSB Pentium 4 motherboard shipments could grow 30-40% from now to the end of September, according to motherboard makers. In October, when Intel again lowers CPU prices, 800MHz FSB motherboard shipments will skyrocket, added makers.