Market figures from Nielsen VideoScan indicate that more than 60% of the sales of HD movies since the beginning of January were Blu-ray movies.
Since the week ended Jan. 7, Blu-ray sales have ranged from a low of 63.3% to a high of 69.6%, VideoScan said Tuesday. On the week ended Feb. 18, the latest figures available, Blu-ray accounted for 65% of the market, compared with HD DVD's 35%.
VideoScan declined to draw any conclusions from the numbers, but starting about two weeks after the release of Sony's PlayStation 3 videogame console, which includes a Blu-ray DVD player, the high definition format steadily grabbed market share from HD-DVD. Sony, which created the Blu-ray format, released PlayStation in the United States on Nov. 17.
Between the weeks ended Nov. 26 and Dec. 17, 2006; HD DVD sales remained ahead of Blu-ray. But starting on the week ended Dec. 24, Blu-ray pulled ahead with 53.3% of the market, VideoScan said.