It's believed that Apple is going to create a "mega-platform" of devices based around the multi-touch display first showcased by their upcoming iPhone:
"We believe this 'Mega-Platform' could help Apple become an 'open-ended' growth story once again with a logical chronology of new products for years to come," the analyst wrote.
Reitzes, who maintains a Buy rating on shares of the Cupertino-based company, said the firm is in a similar position with the multi-touch platform as it was in 2001-2003 when it launched its first iPods with the popular click wheels. "At that time," he explained, "it was perhaps irrelevant to focus on the details around the initial iPods – things like capacity and the relatively high $399 price point."
The UBS analyst said he expects the new platform to become prevalent in each of the consumer electronics maker's major hardware products within 3-5 years, possibly sparking touchscreen Macs later this holiday season or sometime in 2008. Among his expectations are touch-screen iMacs, as well as "tablet-like" notebook devices that provide basic computing without the need for a keyboard or stylus if the user desires to keep the device closed.
"We also expect new touchscreen video iPods, more phones and possibly even TVs in the future," he added. "With regard to the iPhone, we expect Apple to have a full line of phones from $150 to $600 available for purchase at multiple retailers in several geographies within three years, just like it did for iPods."