Google to expand TV advertising business?

Posted on Thursday, April 12 2007 @ 8:20 CEST by Thomas De Maesschalck
According to CNET, Google is in talks with satellite TV broadcaster DirectTV:
The report comes a month after reports that Google had signed a similar deal with its first major customer, EchoStar Communication's Dish Network. EchoStar and Google confirmed last week that they had partnered to create an automated system for buying, selling and measuring the impact of TV ads running on EchoStar's national, 125-channel Dish Network.

"We cannot comment on market rumor or speculation," Google spokesman Brandon McCormick said in response to the VentureBeat report. DirecTV was not immediately available to comment.

Google, whose pay-per-click Web search ad system has transformed the effectiveness of online advertising, aims to bring the same measurability to offline media including radio, print--and starting in May--TV, via EchoStar.

According to VentureBeat, Google's deal with DirecTV has been hung up by DirecTV's ownership restructuring.




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