THQ closes deal with Double Fusion for in-game advertising

Last year, THQ and Double Fusion announced a similar agreement, although at the time no specific brands were revealed. Today, THQ identified its Juiced, MX vs ATV, and Stuntman franchises as targets for advertising.

"Through the new console cycle, we see an increasing opportunity to incorporate both integrated and dynamic in-game advertising into many of THQ's owned franchises," said THQ sales and distribution senior VP Scott Guthrie. "We look forward to working with Double Fusion and their prominent group of advertisers to deliver programs that both drive awareness for our ad partners and serve to enhance players' overall gaming experience."