Microsoft calls for action against Google's acquisition of DoubleClick

Posted on Monday, Apr 16 2007 @ 13:08 CEST by Thomas De Maesschalck
Google announced this weekend that it had plans to acquire online advertising firm DoubleClick for $3.1 billion.

Microsoft appears to be a bit upset:
“This proposed acquisition raises serious competition and privacy concerns in that it gives the Google DoubleClick combination unprecedented control in the delivery of online advertising, and access to a huge amount of consumer information by tracking what customers do online. We think this merger deserves close scrutiny from regulatory authorities to ensure a competitive online advertising market.”

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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