Interview with THQ about next-gen consoles

Posted on Friday, Apr 20 2007 @ 12:25 CEST by Thomas De Maesschalck
GamesIndustry.biz had an interview with Brian Farrell, THQ's CEO, about games and the new consoles.

Here's a snip:
Is the platform support from THQ equally split amongst the three consoles at the moment?

Probably in terms of number of SKUs we're slightly more aggressive on Wii, just because we see that as the biggest market opportunity with Pixar, Nickelodeon, WWE is a natural opportunity on Wii. There are a couple of other things I can't talk about today that I saw at one of our studios where I thought, 'These products belong on the Wii.'

Then when you look at the core gamer properties, these are the big bets - the high cost, very targeted games. Things like Frontlines, Saints Row. You've got to compete at the highest level of quality. There are fewer of those bets, but they'll probably be very large in terms of sales numbers.

It's probably more SKUs, more actual games on the Wii, but in terms of revenue dollars, as we look out it's pretty evenly split.


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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