In an interview, the founders of YouTube say they aren't really afraid of the competition:
"What our users want to watch is themselves," he said. "They don't want to watch professionally produced content. There are so many people with cameras that have the opportunity to create their own content and so many more people with editing tools to tell their stories, we feel this is just the tip of the iceberg."
Because of its emphasis on grainy, homemade videos, YouTube isn't worried about the efforts of NBC Universal and New Corp. to launch their own Internet video channel this summer. Nor are they concerned about another site, Joost, that has gained the backing of major media like Viacom and CBS.
Those alternatives all seem interested in providing slick, lengthy videos akin to traditional television programming rather than invading YouTube's niche of serving up two- to three-minute clips, Hurley said. "We have never been about full-length programming. We have never been about high-quality. We don't really see ourselves building the largest audience by moving in that direction."