DailyTech reports iPhone buyers will need an iTunes account to configure their phone:
The newest addition is that iPhone users will be required to have an account with Apple's iTunes Store in order to set up and configure their devices.
The iTunes account will be a separate account from iPhone's exclusive U.S. distributor, AT&T Wireless Services. This strategic move comes as no surprise as Apple is known for confining their users to its services.
Once the iPhone contract opens up to other wireless providers, Apple will have their iTunes Store set up with customers. Also, the non-regular Apple customers will have to subscribe to the iTunes store allowing Apple to expand their service to new markets.