The basic idea around GrandCentral is “one phone number for all your phones, for life.” As we change jobs, homes and cell phones, there are a lot of phone numbers to keep track of, and keeping everyone up to date with your most recent phone numbers is a real cost. If you use GrandCentral you can give out a single phone number. What happens when that person calls that number depends on his/her relationship to you, and what you are doing at the time.
The company, which has raised less than $6 million in capital from Minor Ventures (the exact amount has never been disclosed), beta launched just last September. Earlier this year mainstream press and blogger attention heated up.