Nintendo Wii shortages still not gone

Posted on Friday, Jul 13 2007 @ 02:09 CEST by Thomas De Maesschalck
Nintendo said at the E3 show this week that because of the huge success shortage problems of the Wii console are expected to continue:
“There is no guarantee that we are not going to have ‘out-of-stocks’ this holiday season. If you see one, buy it. Don't assume that you can come back later and find one,” George Harrison, senior vice president of marketing and corporate communications for Nintendo of America, said in an interview with Reuters news-agency.

Nintendo Wii has been dominating the game console market of the USA since January, 2007, because of low-price and motion-sensitive controller. Due to the fact that demand towards Wii was steadily high, many retailers sold out their stock. However, the console was aimed at casual gamers from the beginning and it was not obvious whether the initial success of Wii will persist, or sales of the console drops as soon as the market gets fed up with simplistic games Nintendo offers. Therefore, the claim of a Nintendo official that the shortages will continue means that the company expects further acceleration of sales, but it does not know how exactly the demand will grow.

“We’re trying to figure out what’s the reasonable monthly level, and as we’ve seen every time we ship product to the market, whether it’s in Japan or here in the U.S. or in Europe, it sells out in a matter of days,” Mr. Harrison reportedly said.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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