Nintendo said at the E3 show this week that because of the huge success shortage problems of the Wii console are expected to continue:
“There is no guarantee that we are not going to have ‘out-of-stocks’ this holiday season. If you see one, buy it. Don't assume that you can come back later and find one,” George Harrison, senior vice president of marketing and corporate communications for Nintendo of America, said in an interview with Reuters news-agency.
Nintendo Wii has been dominating the game console market of the USA since January, 2007, because of low-price and motion-sensitive controller. Due to the fact that demand towards Wii was steadily high, many retailers sold out their stock. However, the console was aimed at casual gamers from the beginning and it was not obvious whether the initial success of Wii will persist, or sales of the console drops as soon as the market gets fed up with simplistic games Nintendo offers. Therefore, the claim of a Nintendo official that the shortages will continue means that the company expects further acceleration of sales, but it does not know how exactly the demand will grow.
“We’re trying to figure out what’s the reasonable monthly level, and as we’ve seen every time we ship product to the market, whether it’s in Japan or here in the U.S. or in Europe, it sells out in a matter of days,” Mr. Harrison reportedly said.