It really looks a lot like the Revoltec FightBoard which I reviewed a couple of months ago. Here's some more info about the Warboard:
The Warboard’s proprietary Macro-Force software allows users to automate in-game actions. This software allows gamers to set the macro keys as hotkeys for any combination or sequence of keystrokes, mouse movements and mouse clicks that the user desires. With the simple press of a single key, users see repetitive actions completed with total accuracy and efficiency. The Warboard comes equipped with five macro keys on both the far left and far right hand sides, making a total of 10 physical macro keys. At the top of the keyboard next to the media hotkeys is a “macro mode” button. When this is pressed the macros keys switch to either the first or second profile, extending the Warboard’s maximum amount of assignable macro keys to 20.
The Warboard includes a full set of 17 replaceable combat keys. Colored differently to the other keys -- a light gray instead of the standard black -- the replaceable combat keys are a great way to ensure a user’s hand stays where it should be when gaming. This is particularly helpful for novice gamers. The replaceable combat keys -- with symbols such as a knife, a pistol and sub-machine gun -- help guide the user in gameplay and ensures their keyboard stands out from the others at LAN parties.