Roy Taylor, NVIDIA's Vice President of Content Relations, claims PC makers are trying to milk gamers too much. He says PC makers tend to promote the very high-end parts and try to sell DirectX 10 PCs priced at $3,000, which hurts the business:
For the big PC makers there is a tendancy to think of PC gaming as a lucrative means of selling over priced PC hardware better suited to winning magazine reviews than equipping end users with what they need to play the latest games. So please dont be fooled.
It could be argued that these over priced, super high end machines being pushed by some of the bigger names in the PC business are damaging. They are misleading publishers into thinking that these are the rigs that gamers are limited too for good PC games. Nothing could be further from the truth. For example Gateway has a GeForce 8800 GTS based desktop PC for $1499 (sans monitor) here. This PC will play any game due out this year perfectly well and very enjoyably. But DX10 at 12x10 can also be enjoyed for even less. Velocity Micro has a GeForce 8600GT based desktop PC for $1000 here. Tomorrow I will post details on pricing for DX10 PC's in Europe.