Asus hopes to become one of the tip five players in the notebook market within three years, DigiTimes reports. Currently the firm is ranked eight or ninth in the global notebook market.
One of the things Asus will focus on is low-cost notebooks like the Eee PC:
Apart from the ultra low-cost notebook, Asustek stressed that the company is not ruling out the possibility of introducing a second brand for its low-end notebook products in the future. The project is still under evaluation, Shen added.
The company plans to ship 200,000-300,000 Eee PCs by the end of this year and annual shipments for next year will grow to more than three million units at least, said the company.
Asustek noted the supply of CPUs, chipsets, flash memory and DRAM are sufficient at present; however, it is facing pressure from LCD panel and battery shortages.
The first batch of Eee PCs, which will hit the market in the second half of September, will feature a 4GB solid state disk (SSD) and 512MB memory.
The company plans to introduce second-generation Eee PCs in April 2008 which will feature Intel's Merom processors. The power consumption of the next-generation notebooks will reduce to 7W TDP, down from 11W TDP, said the company, adding that it may remove the fan to save more power and reduce noise.