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Women don't like pink gadgets

Posted on Sunday, September 16 2007 @ 10:21:44 CEST by


A survey suggests women are put off by gadgets because of the way they are treated:
Contrary to popular myth, female consumers are interested in technology, the study found - but they do not feel confident asking questions in stores.

In the poll by Saatchi and Saatchi, a third of women internet users said they would spend more on gadgets if retailers learned how to approach them.

One respondent said electrics shops reeked of a "strong scent of men".

However, only 9% of those questioned felt it was important that gadgets looked feminine.

In addition, many said that they felt patronised by pink digital radios and diamante-encrusted mobile phones.
Source: BBC



 



 

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