Contrary to popular myth, female consumers are interested in technology, the study found - but they do not feel confident asking questions in stores.Source: BBC
In the poll by Saatchi and Saatchi, a third of women internet users said they would spend more on gadgets if retailers learned how to approach them.
One respondent said electrics shops reeked of a "strong scent of men".
However, only 9% of those questioned felt it was important that gadgets looked feminine.
In addition, many said that they felt patronised by pink digital radios and diamante-encrusted mobile phones.
Women don't like pink gadgets
Posted on Sunday, Sep 16 2007 @ 10:21 CEST by Thomas De Maesschalck
A survey suggests women are put off by gadgets because of the way they are treated: