Sony Ericsson K850 5 megapixel camphone launched

The K850 Cyber-shot phone is equipped with a 5 megapixel camera with auto focus, Xenon flash and Video Light that together help produce true digital camera results. Even if you are not an expert photographer, the K850 does everything to help you get the best possible shots on your phone. Photo Fix automatically improves light balance in one click to make your picture as good as it can get. When taking a picture of a moving object, for example at a sports event, you can select BestPic™ and take nine pictures in one burst. Then simply choose the best and delete the rest.

“Sony Ericsson is first and foremost about offering the best phone for you, but with the K850 we also give consumers a 100% credible alternative to a digital camera”, says Sven Totté, Head of Imaging Marketing at Sony Ericsson. “With unique features such as BestPic™, Photo Fix and Auto Rotate combined in an easy to use and intuitive phone, the K850 delivers the best picture quality of any camera phone currently on the market”

.The K850 Cyber-shot phone has a colour choice of either Velvet Blue or Luminous Green. It will be available in-store across selected markets from October 2007.