Intel has seen its motherboard shipments in China rising, and they are catching up with Taiwanese motherboards makers such as ECS, MSI, Gigabyte and Asus. Next year Intel is planning to outpace overall market growth in China.
While other motherboard makers are aiming for a 20% grow in 2004, Intel is aiming to grow about 71.4% in China. Intel is planning to sell 1.2 million units next year, instead of the 700,000 units this year.
Intel has drafted an aggressive marketing strategy in China, sources indicated. For instance, Intel is selling its motherboards with CPUs and is sponsoring a 10% marketing campaign fee to SIs for every motherboard sold in the market. Currently, Intel motherboards are priced at US$60 on average.
At this moment Intel is among the smallest first tier motherboard makers in China. The Taiwanese motherboard makers have a much bigger market share. ECS shipped 2 million units this year, MSI 1.3 million, Gigabyte 1.2 million and Asus 1 million.