Casual gaming is a $2.25 billion business

Posted on Saturday, Nov 03 2007 @ 23:00 CET by Thomas De Maesschalck
A new report on casual gaming has been released this week. According to the Casual Games Association the most popular casual game is Windows XP's Solitaire, followed by Tetris and Bejeweled. Some of the details:
  • Casual games are a $2.25 billion a year industry.
  • The casual game market is growing at 20% a year.
  • Over 200 million people play casual games each month over the Internet.
  • Men make up 48.3% of casual game players, women 51.7%. However, women account for 74% of paying casual game players.
  • Casual gamers who pay for a subscription and/or are community users average 7 - 15 hours of online play a week.
  • Heaviest play times are right after dinner from 7pm - 9pm and during lunch from 11am - 2pm.
  • The majority of online portals feature catalogs of over 1,000 games and add between 75 to 300 new games to their catalogs each year.
  • Casual games are usually played for a short period of time increments, from five minutes to 20 minutes -- though it's common for people to play one game after another for many hours.
  • More info at Gamasutra.


    About the Author

    Thomas De Maesschalck

    Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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