Casual gaming is a $2.25 billion business

Casual games are a $2.25 billion a year industry.

The casual game market is growing at 20% a year.

Over 200 million people play casual games each month over the Internet.

Men make up 48.3% of casual game players, women 51.7%. However, women account for 74% of paying casual game players.

Casual gamers who pay for a subscription and/or are community users average 7 - 15 hours of online play a week.

Heaviest play times are right after dinner from 7pm - 9pm and during lunch from 11am - 2pm.

The majority of online portals feature catalogs of over 1,000 games and add between 75 to 300 new games to their catalogs each year.

Casual games are usually played for a short period of time increments, from five minutes to 20 minutes -- though it's common for people to play one game after another for many hours.