Infineon said today that it has started to roll out his first flash memory products. The company aims to become the third largest maker of NAND flash memory by the year 2007. This kind of memory is used a lot in camera phones and music players, and it has less dramatic price swings than DRAM memory.
Prices of regular computer memory DRAM chips, Infineon's bread-and-butter business, are notoriously volatile. They fell below production prices during the tech slump of recent years, inflicting two years of losses on the company.
Infineon still aims to cut the cost of producing DRAM chips by 30 percent in the 2003/04 business year, Eggers said.
"For the 2003/04 business year, it is still our goal to cut costs further by up to 30 percent," he said, reiterating earlier goals.
Infineon's shares rose after his comments, trading at 11.70 euros, up 3.6 percent on the day, at 5:22 a.m. EST.
The company had said that the cost of producing a 256-megabit equivalent chip had fallen to $4.50 by the end of September.
Eggers said the share of memory chip sales generated by flash memory will still remain below 10 percent by the end of this business year in September, as the new business is launched.
The NAND flash memory market is dominated by South Korea's Samsung Electronics and Toshiba Corp of Japan.