New gas pumps made by Gilbarco Veeder-Root feature technology from Google to provide travellers with driving directions:
The pumps, made by Gilbarco Veeder-Root, include an Internet connection and will display Google's mapping service in color on a small screen. Motorists will be able to scroll through several categories to find local landmarks, hotels, restaurants and hospitals selected by the gas station's owner.
After the driver selects a destination, the pump will print out directions. Eventually, Gilbarco Veeder-Root hopes to enable motorists to type in a specific address and get directions.
"We think the service will create more customer loyalty for retailers," said Gilbarco Veeder-Root spokeswoman Lucy Sackett.
Greensboro, N.C.-based Gilbarco Veeder-Root will initially offer the service in about 3,500 gas pumps and expand based on retailer demand.
Unlike most of Google's services, this one won't include ads bringing the company income. But participating retailers will be able to make extra money from other merchants that offer coupons on the service.