AMD Xilleon gets DivX support

Posted on Monday, Jan 21 2008 @ 03:00 CET by Thomas De Maesschalck
DivX today announced a licensing agreement with semiconductor supplier AMD. This agreement will allow AMD to include DivX video technology with specific AMD Xilleon processors to power a broad range of next-generation digital TVs worldwide.

"We are committed to delivering a true multimedia experience with AMD Xilleon processors providing excellent visual quality and interoperability across a number of high-definition digital TVs and platforms," said Dave Di Orio, corporate vice president and general manager for AMD's DTV Division. "DivX video is a highly attractive feature that we believe complements AMD technology to offer real value to our DTV OEM customers and consumers."

"Our goal is to create a seamless media experience where consumers can enjoy high-quality video on any kind of device, and AMD is an excellent partner to help realize that vision," said Kevin Hell, CEO of DivX, Inc. "Digital televisions are an increasingly important element of the 'three screens' that define the digital media experience today the PC, the television and the mobile device, and we believe our agreement with AMD will help improve the media experience for consumers."

The two companies will work together to achieve DivX Certification for specific AMD Xilleon processors. Products that bear the DivX Certified logo have undergone a rigorous testing program to ensure a high-quality DivX media experience, including reliable video playback, interoperability with other DivX Certified devices and the visual quality users expect from DivX.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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