U.S. game sales up 28%

Posted on Tuesday, Jan 22 2008 @ 05:05 CET by Thomas De Maesschalck
Video game sales were up 28 percent in the U.S. last month:
>i> U.S. sales of video game hardware and software rose 28 percent in December from a year earlier as holiday shoppers snapped up new consoles like Nintendo's top-selling Wii, market research firm NPD said Thursday.

But after setting a 43 percent pace for all of 2007, growth is expected to cool off this year as attention moves away from the transition to a new generation of hardware and more toward games.

"While I wouldn't count on similar growth in 2008, I would expect to see...more growth proportionately coming from software sales," NPD analyst Anita Frazier said in written commentary on the data. "While we will continue to see strong hardware sales, particularly if prices come down again, the spotlight now turns from hardware to software."

Sales were $4.82 billion in December and nearly $18 billion for all of 2007, NPD said in its latest monthly report.

Nintendo sold 1.35 million Wiis, bringing its total U.S. user base to 7.4 million, NPD said. The Wii's success has been fueled by its motion-sensing controller and simpler games that have won over consumers outside the traditional gaming audience of young men.

Microsoft sold 1.26 million of its Xbox 360 machines, boosted by games such as Activision's Call of Duty 4, which topped the December charts with 1.47 million copies sold.
The best selling game of 2007 was Halo 3, Microsoft sold more than 4.8 million copies of this game since September.

Source: CNET


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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