The Inq has a pretty funny story about an interview from Stephen DiFranco, AMD's vice president of worldwide sales and marketing. DiFranco claims ads from Intel actually help AMD's sales:
"I wish they would advertise more," he told the Red Herring CMO 2008 gathering in San Diego this week. "I beg them publicly, please advertise more. Create more demand. Some weeks in the United States there are more AMD desktops and notebooks sold than Intel," he claimed.
He reckons most consumers barely know the difference between AMD and Intel chips and he's probably right. He says getting AMD chips into PCs on retail shelves is enough. Intel does the ads to get punters into the shops and once they're there they may well buy a box with AMD Inside.
"We went from five to 50 per cent market share in retail and didn't spend a dollar advertising to consumers," DiFranco claimed, according to Marketing Daily. "We also leveraged partners to gain access to channels, not customers."