DV Hardware bringing you the hottest news about processors, graphics cards, Intel, AMD, NVIDIA, hardware and technology!

   Home | News submit | News Archives | Reviews | Articles | Howto's | Advertise
 
DarkVision Hardware - Daily tech news
December 11, 2016 
Main Menu
Home
Info
News archives
Articles
Howto
Reviews
 

Who's Online
There are currently 106 people online.

 

Latest Reviews
Zowie P-TF Rough mousepad
Zowie FK mouse
BitFenix Ronin case
Ozone Rage ST headset
Lamptron FC-10 SE fan controller
ZOWIE G-TF Rough mousepad
ROCCAT Isku FX gaming keyboard
Prolimatech Magnetic Pin
 

Follow us
RSS
 

AMD marketing chap begs Intel to advertize more

Posted on Friday, February 08 2008 @ 22:00:37 CET by


The Inq has a pretty funny story about an interview from Stephen DiFranco, AMD's vice president of worldwide sales and marketing. DiFranco claims ads from Intel actually help AMD's sales:
"I wish they would advertise more," he told the Red Herring CMO 2008 gathering in San Diego this week. "I beg them publicly, please advertise more. Create more demand. Some weeks in the United States there are more AMD desktops and notebooks sold than Intel," he claimed.

He reckons most consumers barely know the difference between AMD and Intel chips and he's probably right. He says getting AMD chips into PCs on retail shelves is enough. Intel does the ads to get punters into the shops and once they're there they may well buy a box with AMD Inside.

"We went from five to 50 per cent market share in retail and didn't spend a dollar advertising to consumers," DiFranco claimed, according to Marketing Daily. "We also leveraged partners to gain access to channels, not customers."



 



 

DV Hardware - Privacy statement
All logos and trademarks are property of their respective owner.
The comments are property of their posters, all the rest © 2002-2016 DM Media Group bvba