NVIDIA planning big ad campaign

Posted on Saturday, Feb 16 2008 @ 03:41 CET by Thomas De Maesschalck
NVIDIA is planning a huge ad campaign to boost its popularity, Ad Age reports. This will be the GPU maker's first big consumer campaign.
It also comes at a time when Nvidia faces new competition from established players such as Intel, which has a high-end chip, and AMD, which is launching a competitor to Nvidia at the lower end.

Spending on the account is expected to be as much as $30 million to $40 million, according to executives involved in the review. A decision will likely be made in the spring.

The consumer push will mark a big increase in media spending for the company. Nvidia, which was named Forbes' company of the year for 2007, spent only $353,000 in measured media for the first nine months of 2007, and $2.4 million in 2006, according to TNS Media Intelligence.


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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