NVIDIA is planning a huge ad campaign to boost its popularity, Ad Age reports. This will be the GPU maker's first big consumer campaign.
It also comes at a time when Nvidia faces new competition from established players such as Intel, which has a high-end chip, and AMD, which is launching a competitor to Nvidia at the lower end.
Spending on the account is expected to be as much as $30 million to $40 million, according to executives involved in the review. A decision will likely be made in the spring.
The consumer push will mark a big increase in media spending for the company. Nvidia, which was named Forbes' company of the year for 2007, spent only $353,000 in measured media for the first nine months of 2007, and $2.4 million in 2006, according to TNS Media Intelligence.