TG Daily had a small interview with Oliver Baltuch, Futuremark's President. Here's a snip:
TG Daily: With your tradition in benchmarking, is Futuremark Gaming Studios going to build on that and create games that have advanced benchmarking tools inside, or do you want to separate the two as much as possible?
Oliver: Futuremark Games Studio is still pretty new. Right now the team is focusing on creating an amazing game play experience with breathtaking visuals that add to the game play. Our benchmarking team is still engaged in creating professional benchmarks (PCMark® and 3DMark®) that engage the consumer while being must-have tools that are relevant for benchmarking professionals (IT Managers, Journalists, Heavy Duty Overclockers) and consumers.