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Dell to push entry-level notebooks in low-cost PC market

Posted on Wednesday, March 05 2008 @ 08:31:19 CET by

Dell's president of operations in Asia Pacific Stephen Felice says the firm will try to tackle the low-cost PC market with entry-level Inspiron and Vostro notebooks:
As for products like the Eee PC, Felice thinks Dell will likely deliver a few similar solutions, but the company has not yet decided upon its strategy.

Dell expects its performance in Asia Pacific markets including Japan will maintain double digit growth in 2008. The company is preparing to launch twice the amount of notebook products it did in 2007. Additionally the company will switch from its previous global launch strategy, and begin launching products tailored for each local market, noted Felice.

The current sales ratio between notebook and desktop PCs in Asia Pacific markets is 1:3, while in all other markets it is already even, indicating that there is potential in the Asia Pacific for low-cost notebook products. However, Dell still has not yet fixed the low-cost notebook market as its mainstream target, added Felice.



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