Overall, 31.65 million graphics cards were sold, JPR reported, representing a 23 percent sequential growth in units and a 50.3 percent surge year-over-year. Revenue, however, was essentially flat, falling 0.6 percent to $6.58 billion. Revenue grew by 46 percent year over year, however.
However, flat revenue in the face of increased unit sales means a drop in prices. The average selling price of graphics cards dropped 19 percent in the third quarter, possibly meaning that customers turned to cards like the sub-$100 Nvidia GeForce 8400 or the budget AMD Radeon HD 34xx and 36xx cards, which are priced as low as $50.
"JPR attributed the ASP drop both to model transitions and product turnover at market leader Nvidia, as well as consumers' holiday shopping, which tends to focus more dollars on lower-priced products," the firm said.
NVIDIA gained 7% in Q4 2007
Posted on Wednesday, Mar 12 2008 @ 03:27 CET by Thomas De Maesschalck