A market research report from Jon Peddie Research indicates NVIDIA accounted for 71 percent of all graphics cards shipped in the fourth quarter of last year, versus 64 percent the previous quarter.
Overall, 31.65 million graphics cards were sold, JPR reported, representing a 23 percent sequential growth in units and a 50.3 percent surge year-over-year. Revenue, however, was essentially flat, falling 0.6 percent to $6.58 billion. Revenue grew by 46 percent year over year, however.
However, flat revenue in the face of increased unit sales means a drop in prices. The average selling price of graphics cards dropped 19 percent in the third quarter, possibly meaning that customers turned to cards like the sub-$100 Nvidia GeForce 8400 or the budget AMD Radeon HD 34xx and 36xx cards, which are priced as low as $50.
"JPR attributed the ASP drop both to model transitions and product turnover at market leader Nvidia, as well as consumers' holiday shopping, which tends to focus more dollars on lower-priced products," the firm said.