Intel Centrino Atom features POWERVR graphics

Posted on Thursday, Apr 03 2008 @ 03:27 CEST by Thomas De Maesschalck
Imagination Technologies Group announced the Intel Centrino Atom processor technology includes their POWERVR SGX graphics and POWERVR VXD multi-standard HD video technologies.
These graphics and video technologies, as part of the Intel System Controller Hub in Intel Centrino Atom processor technology, enable the user to enjoy a richer Internet multimedia experience while consuming low power.

Gary Willihnganz, director of marketing for Intel Corporation’s Ultra Mobility Group said: "Our goal with Intel Centrino Atom processor technology is to enable the best internet experience in pocketable Mobile Internet Devices. Imagination’s graphics and video technologies, combined with Intel’s low power technologies and platform level integration, have resulted in a highly integrated solution that will bring a fantastic visual experience to MIDs."

Tony King-Smith, vice president of marketing, Imagination Technologies, said: "The growth of mobile multimedia information and entertainment is driving demand for innovative, high performance, low power technologies. Our POWERVR SGX and VXD IP cores deliver to these needs and help to significantly enrich the user’s viewing experience. The introduction of Intel’s Centrino Atom processor technology incorporating our POWERVR graphics and video technologies signifies the beginning of a new class of Mobile Internet Device. Imagination looks forward to its continued collaboration with leading industry players to provide products and technologies that help enable ever more dynamic visual user experiences."

Under the terms of its licensing arrangements Imagination receives license fees and royalty revenues on SoCs incorporating Imagination’s IP shipped by partners.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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