Adobe made a couple of interesting announcements at the National Association of Broadcasters (NAB) Show 2008 in Las Vegas. The software firm said it will announce a joint initiative for a new higher quality file format for video:
The effort is called CinemaDNG, named after the DNG (Digital Negative) raw digital still image format designed by Adobe. The company is working with others in the industry including camera makers and software developers, said Simon Hayhurst, senior product manager for dynamic media at Adobe.
The group's hope is to have a specification ready sometime this year and to submit it to a standards body to encourage broader industry adoption, he said.
Initially, the specification will only affect "high-end Hollywood and top-end indie" filmmakers because equipment that supports this format would be the most sophisticated and expensive available. But eventually, this format could be used more broadly.
"It lays the foundation for the correct way that you want to do cinema in the future," said Hayhurst.
Creating a common standard will help accelerate adoption of higher quality imaging, he said.
Adobe also showed off a new technology that can automatically transcribe the audio track of a video file. The transcription info will be stored in XMP (Extensible Metadata Platform) and will allow editors to quickly find passages within a clip based on a text-readout of the audio.