Asus to spin off Eee brand?

Posted on Monday, April 28 2008 @ 14:29 CEST by Thomas De Maesschalck
Industry sources claim Asus is considering to spin off the Eee brand. This new independent brand would then feature a complete lineup that includes the original Eee PC notebook, as well as the Eee TV (E-TV), Eee desktop (E-DT) and Eee monitor. Most of these products are expected in Q3 2008.
Through separating Eee as a sub-brand, Asustek believes the product family will be able to jump out of the low-cost market bracket.
Market sources also claim that Asus is preparing a Eee PC 1001 with 10" display as well as an 11" model by the end of this year.


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



Loading Comments