EA: PC gaming still booming

Posted on Saturday, May 17 2008 @ 17:26 CEST by Thomas De Maesschalck
EA CEO John Riccitiello says the PC gaming market has been growing for several years and has been categorized wrongly by focus on retail sales:
"One of the things we try to look at at EA is the total business represented on PC game software, and we're seeing a growth in business there. It's been growing for several years," Riccitello said during a financial conference call yesterday.

"It's just been categorized wrongly by looking simply at the box side of the equation, he added. "The fastest growing [sector] is subscription, microtransactions-based and casual games, many of which are pretty much centered on the PC."

Riccitiello comments help explain EA's latest approach to PC gaming. Several of its upcoming titles, including BattleForge and the free-to-play multiplayer shooter Battlefield Heroes, are heavily centered around microtransactions.

"The box-side [sales] of PC [software] is soft. It's been soft for some time," he noted. "Were it not for The Sims and World of Warcraft box sales, [retail would] be a pretty dismal sector."

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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