A Microsoft executive told InfoWorld that they're aiming to capture 40 percent of the smartphone operating system market by 2012. Last year 118 million smartphones were sold and Microsoft's Windows Mobile was on around 11 million of these units.
Microsoft's Windows Mobile OS went into around 11 million handsets in the company's fiscal year 2007, and it says it will reach nearly 20 million devices in fiscal year 2008, which ends June 30, said Eddie Wu, managing director of Microsoft's OEM Embedded Devices in Asia, on the sidelines of a news conference in Taipei.
Handsets such as the new HTC Touch Diamond will help Microsoft achieve its goal, he added. High Tech Computer (HTC) is the world's largest maker of Microsoft-based mobile phones and has been for years due to an early partnership between the companies. The HTC Touch Diamond is a 3G (third generation mobile telecommunications) update to the company's popular Touch handset launched last year, an iPhone-rival that sports a large touchscreen.
Symbian is the marketleader with 67 percent of the OS market, Microsoft has 13 percent and RIM has 10 percent.