HP announced yesterday that it has merged ts Voodoo PC business unit with its consumer business.
Voodoo's laptops and desktops will now be sold alongside HP's consumer Compaq Presario and Pavilion PC lines, said Ann Finnie, an HP spokeswoman. "It is just the next step of integration into the business units that deliver Compaq Presario and [HP] Pavilion," she said.
HP in 2006 paid an undisclosed amount to acquire Voodoo, which was then known for its cutting-edge gaming PCs. Voodoo was a stand-alone unit in HP and continued to sell its products independently. But HP always had plans to integrate Voodoo into its main PC business, Finnie said.
The Voodoo desktops and notebooks bring style and the latest technology to HP's consumer PC lineup, Finnie said. Voodoo's products sold by HP include the Envy ultraportable laptop and the Omen gaming desktop.
HP will retain Voodoo as a brand name, Finnie said.
However, the convergence of the brand in HP's consumer catalog could mean larger worldwide availability for the high-end PCs.