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AMD consumer division to be bought by Broadcom?

Posted on Saturday, August 02 2008 @ 01:00:38 CEST by

American Technology Resarch Inc. analyst Doug Freedman said in a report that Broadcom might buy AMD's TV chip line for about $250-$375 million:
Several years ago, AMD acquired ATI Technologies, a supplier of graphics chips, TV tuners and high-definition video devices. It also supplies embedded solutions for handsets, DTV and other applications.

Broadcom is a likely buyer for some of ATI's products. ''We believe that Broadcom is a likely candidate to acquire AMD's consumer TV business for about $250-$375 million as it has a comfort level and history with integrating former ATI products and management,'' said analyst Doug Freedman of American Technology Research Inc., in a report.

''The business includes DTV chips that are sold into major name brand digital TVs. We believe Sony and Samsung as well has HiSense (China) are all ATI customers,'' he said. ''We also view the handset-based product line as available for sale; however, we are unable to identify a potential buyer given the limited customer base.''



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