SteelSeries buys Ideazon

Posted on Sunday, Aug 03 2008 @ 01:46 CEST by Thomas De Maesschalck
A couple of days ago gaming gear making SteelSeries announced the acquisition of Ideazon:
"SteelSeries has brought together two rapidly growing companies in the gaming space, making SteelSeries one of the fastest-growing gaming peripherals manufacturers globally," said Bruce Hawver, CEO of SteelSeries. "No other organization works as closely with both gamers, and now software creators, in order to create arguably the most responsive gaming products in the world, optimized for gamers' preferences, as well as specific gaming publishers and specific titles."

SteelSeries has achieved success and recognition over the past few years in working with and establishing new professional gaming events, like Iron.Lady and King of the Hill, as well as its support of more than 1,200 events globally. Ideazon has helped enhance the gaming experience through its relationships with top game developers and publishers, but its start in gaming also came from the gamers' perspective and has grown from there.

"Ideazon's game-branded line of PC peripherals is incredibly popular and enjoys a dedicated following," added SteelSeries' Hawver. "Their products truly complement our own by extending our reach to a broader audience of gamers. Our combined expertise with competitive gamers will help speed the development of game- branded products by linking the game developers with the strongest group of pro gamers in the world."

SteelSeries supports more than 200 professional gaming teams globally and has involved many more pro and competitive gamers during its product development process. Ideazon has also inspired a community of gamers in terms of both sponsorships and event support.

"This acquisition will further establish SteelSeries as a leading global gaming peripherals manufacturer," said Jacob Wolff-Petersen, Founder of SteelSeries . "No other organization works as closely with gamers and industry partners, or has a more comprehensive line of products to support every type of gamer. The synergies between Ideazon and SteelSeries are evident in the design, relationships and industry influence that both companies bring to the table to create this new gaming powerhouse."

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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