NVIDIA and partners bundle PCI Express graphics cards with motherboards

Posted on Thursday, August 05 2004 @ 2:17 CEST by Thomas De Maesschalck
NVIDIA and some of its motherboard partners started to sell PCI Express graphics cards and motherboard bundles. This is aimed to help NVIDIA increasing its presence in the PCI Express market, where ATI is said to be currently dominating.
ASUSTeK, AOpen, Gigabyte Technology and MSI now offer special bundles containing a mainboard with PCI Express x16 slot and a graphics card based on an NVIDIA graphics processing unit intended to work with PCI Express bus. The mainboard maker will bundle NVIDIA’s GeForce PCX 5750 or the GeForce PCX 5900 with their platforms powered by Intel’s i915P or i925X chipsets.

“We believe PCI Express bundles are the perfect solution for OEMs and system builders who want to provide their customers with one efficient and complete PCI Express package,” stated Jeff Fisher, executive vice president of worldwide sales at NVIDIA.

NVIDIA’s move follows initiative of Intel Corp. to offer its i915P- and i925X-based mainboards with bundled graphics card produced by ATI Technologies. According to reports, clients of Intel will get $20 - $30 discounts from every bundle compared to the aggregated price of the mainboard and the graphics card separately.

It is necessary to point out that current costs of DDR2 SDRAM memory are likely to erode the $20 - $30 of discount, which is why systems with PCI Express x16 graphics will still be more expensive compared to computers with AGP 8x graphics cards inside.
Source: X-bit Labs


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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