Microsoft: online distribution to overtake retail sales

Posted on Wednesday, Aug 13 2008 @ 08:21 CEST by Thomas De Maesschalck
Microsoft Xbox VP David Gosen believes there's no question that sales of downloaded games will overtake retail sales in the coming years:
According to David Gosen, Xbox Europe's VP of strategic marketing and Live, “There’s no question digital will overtake physical. It happened in music and will happen to our industry."

He was talking as part of his keynote speech at Microsoft's UK Gamefest developer event in central London today. Gosen told attendees that "convergence is happening" in the industry as consumers turn to games consoles to deliver content digitally, be that games or movies.

He said that the success of premium downloadable content for games like Rock Band and Guitar Hero, plus the success of Xbox Live Arcade proved that “digital will be the dominant force in future”. Gosen urged the rest of the industry to be ready for the digital distribution "step changes" heralded by Xbox Live.
Source: MCV


About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.



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