Posted on Saturday, August 16 2008 @ 0:36 CEST by Thomas De Maesschalck
FUD Zilla
writes AMD is no longer a component supplier. The site says the chip maker will now attempt to make money by shipping platforms - kinda similar to Intel's Centrino strategy.
Since the acquisition of ATI, AMD got a chance to offer platforms. AMD is selling platforms such as puma for notebook that embraces CPU, chipset and graphic for mobiles and spider for CPU, chipset and graphic for desktops.
Now AMD wants to get to the next level and upgrade from platform supplier to solution supplier. AMD wants to become a performance leader and the graphics leadership is the first step toward that goal. Pierre Brunswick who is the Vice President Sales & Marketing Russia-CIS believes that the solution supplier is the way to go. If you can solve someone’s problems this is the way to go.
This is the direction AMD wants to take alongside its asset light strategy.
