NVIDIA claims it will regain performance crown this year

Posted on Monday, Aug 18 2008 @ 23:38 CEST by Thomas De Maesschalck
NVIDIA's GeForce GTX 280 recently lost its performance crown to AMD's new Radeon HD 4870 X2 but according to NVIDIA's marketing guys this is just a temporary hiccup. Hexus heard from NVIDIA that they expect to regain the performance leadership this year:
The two people we speak to are Nick Stam (pictured), the technical marketing director for GeForce and Bryan Del Rizzo, PR manager in the US. We start by asking them what they feel about losing the performance leadership.

"Is that interesting?" says Del Rizzo. "To some people maybe, but it took two of their GPUs to beat one of ours. We have had dual GPU cards and it's feasible that it may happen again."

That last point was intriguing. In our review of the 4870 X2, HEXUS.net editor Tarinder Sandhu said: "We'll have to wait for the GTX 200-series to go on a process diet, to 55nm, and then, just perhaps, we'll see a GX2 based on GeForce GTX 260."

While we're unable to draw either of them on whether or not this will happen, when we ask them if they expect to regain the performance leadership this year, Stam says "Yes".

That's as much as you're going to get on that topic for now and we move swiftly back to the 4870 X2. "Is that product the best product you can buy for a PC?" asks Del Rizzo. "A lot of people care about power consumption. Two GTX 260s have lower power consumption than one 4870 X2. In the Asia-Pacific region, for example, they're sensitive about power consumption."
The article also contains some snips about Intel's Larrabee project.

About the Author

Thomas De Maesschalck

Thomas has been messing with computer since early childhood and firmly believes the Internet is the best thing since sliced bread. Enjoys playing with new tech, is fascinated by science, and passionate about financial markets. When not behind a computer, he can be found with running shoes on or lifting heavy weights in the weight room.

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Re: NVIDIA claims it will regain performance crown this year
by Anonymous on Tuesday, Aug 19 2008 @ 03:36 CEST
Comment 1 - SHOW us don't tell us. It's air until you've got silicon.

Comment 2 - If you aren't supporting 7950 dual gpu cards, what in the world makes anyone think you'll support 9800GX2 or 260GX2's when 2010 rolls in?