Intel released the first edition of their Visual Adrenaline magazine, you can check it out over here. Give it a try, there are some pretty interesting articles in this edition. Here's a snip from an article about using the Unreal Engine 3 for non-gaming applications:
The answer is less a response to a riddle and more a preview of possible future applications of 3-D game engines,
as innovative companies and individuals extend the capabilities of Epic Games’ popular Unreal Engine* 3 to nongame
uses. One striking example is the 3-D walk-through of the Dallas Cowboys’ stadium, masterminded by the
architectural firm HKS, which allows potential clients to navigate through 3-D space and visualize the end result of
the project. Visualization of this sort also factors into training applications, as a training program created by Virtual
Heroes for emergency medical technicians illustrates. Even the entertainment industry is finding the lure of game
engine technology irresistible. Nickelodeon’s animated series, LazyTown, was developed around Unreal Engine 3.
Visualization, training, and entertainment are among the many potential uses of the game engine technology
created by Epic Games, and the underlying platform based on Intel® Core™ microarchitecture enables the primary
capabilities of these applications.