Intel plans to cut chipset prices on September 26, to boost sales of PCI Express chipsets that feature Intel's integrated graphics solution. Taiwanese motherboard makers say that PC OEM makers are the target segment of this price cut.
The price cut will affect the PCI Express 915 chipset, and the older 865 chipset. The price of the 915GB chipset will fall from $37 to $35, and the 865G will stay unchanged at $36.
This price drop is expected to encourage PC OEMs to adopt the PCIe-supporting integrated graphics chipsets on their new PCs – a move which will help lower PC prices, while further depressing demand for discrete desktop graphics chips, the sources asserted.