The price cut will affect the PCI Express 915 chipset, and the older 865 chipset. The price of the 915GB chipset will fall from $37 to $35, and the 865G will stay unchanged at $36.
This price drop is expected to encourage PC OEMs to adopt the PCIe-supporting integrated graphics chipsets on their new PCs – a move which will help lower PC prices, while further depressing demand for discrete desktop graphics chips, the sources asserted.Source: DigiTimes