The Tech Report writes Microsoft is rolling out the first fruit of its new $300 million campaign to promote Windows:
Last week, the first fruit of Microsoft's new $300-million Windows ad campaign popped onto YouTube. If you've missed it, the video ad shows Bill Gates and Jerry Seinfeld shopping for shoes—and that's it. The nonsensical aspect apparently fits into a broader strategy, though. Microsoft Windows Consumer Marketing VP Brad Brooks has given CNet News the lowdown on what's going on.
Microsoft will also unfold "store-within-a-store" locations at places like Circuit City and Best Buy with "Windows Gurus":
Microsoft has more up its sleeve than just sweet talk, however. CNet News says the company is unfolding "store-within-a-store" locations at brick-and-mortar retailers like Circuit City and Best Buy. With these, er, micro-stores, Microsoft will attempt to improve the experiences users have when purchasing Windows PCs and getting them up and running. Like Genius Bar staffers in Apple Stores, teams of "Windows Gurus" will help customers learn about the operating system, and their salaries will hinge "in large part" on customer satisfaction.
Furthermore, this Fall you can expect a new line of Windows computers for all major PC makers that are optimized for faster boot times.