Broadband users are an impatient lot that expect the same speed of service in the "real world" as they do online.
So says a survey by Cable & Wireless which found that high-speed Net users demand an always-on, instant response in other areas of their life too - and not just when they're cruising online.
Not only are broadband users hacked off with slow websites, they're also cheesed off if they have to wait in a queue. And when it comes to being impatient, it seems men are much worse that women and are only prepared to hang on for three minutes before bogging off somewhere else.
For instance, one in five chaps gives up waiting in a shop after three minutes if they haven't been served, while half of the chaps surveyed said they would give up online if they had to wait for something to load.