"Today marks a flashpoint for users around the world," said Jeff Fisher, senior vice president, GPU business at NVIDIA. "With this new GPU, NVIDIA is able to expand its market footprint from gamers and design professionals to the creative generation of users, as well as firmly establish us at the heart of the fastest growing PC market -- the notebook PC."
NVIDIA also announced today that Apple has adopted this revolutionary new GPU for its incredible new Apple MacBook, MacBook Pro, and MacBook Air. Apple and NVIDIA have worked together to harness the massive parallel processing power of NVIDIA GPUs to deliver a rich visual experience for consumers on the go.
"The NVIDIA GeForce 9400M architecture delivers an ideal combination of visual computing horsepower and energy efficiency in a single, highly-integrated package that we're using to bring a whole new level of graphics performance to our MacBook users," said David Moody, Apple's vice president of Worldwide Mac Product Marketing.
About the NVIDIA GeForce 9400M GPU:
The NVIDIA GeForce 9400M is a single chip, high performance, highly integrated design that is ideal for notebooks and smaller computing devices. It features 16 parallel processing cores that deliver a whopping 54 GFLOPs of processing power, making it the most powerful integrated GPU on the market today. It also delivers up to 5x faster graphics performance than Intel Centrino 2*, and long-lasting battery power, allowing consumers to watch a complete, full-length HD movie on a single charge.
The GeForce 9300 "motherboard GPU" was also released by the way, but that chip didn't get as much PR love from NVIDIA as the faster GeForce 9400M.